Independent Swiss Watch Brand — Wicked Watch Co.

Wicked Watch Co. is an independent, family-owned microbrand based near Basel, Switzerland (Reinach). We design and oversee every watch project ourselves — from case to dial to luminous components — with final quality control handled in Switzerland or Shenzhen and a dedicated logistics / inspection office in Shenzhen, China. This lets us keep costs fair while protecting consistency and reliability.

How We Build

We work directly with specialized suppliers in Switzerland, Europe, and China. There’s no trading company in the middle, which means faster iteration, clearer communication, and tighter tolerances on parts. Our goal is to deliver durable, serviceable mechanical watches with honest specification and long-term support.

Materials & Lume Innovation

We actively research new materials and dial techniques for the affordable watch space — including forged metals, mineral stone dials, ceramic-style inserts and advanced luminous technology. As one of the early microbrands to adopt authentic Swiss-made LUMICAST® (a solid 3D luminous component derived from Swiss Super-LumiNova® pigments developed in cooperation with RC Tritec in Switzerland and Nemoto in Japan), we focus on real night readability, not gimmicks.

  • Family-owned and independent: privately run since 2019
  • Swiss roots: based near Basel (Reinach), with in-house QC
  • Global capability: Shenzhen office for logistics, pre-shipment inspection and OEM/ODM services
  • Direct supplier relationships: Switzerland, Europe, China — no trading company or alibaba supplier
  • Real lume performance: Super-LumiNova®, Nemoto, and Swiss Made LUMICAST®
  • Continuous R&D: new materials, finishing methods, dial construction

Our watches are built in small batches, not mass production. We listen to our community, refine details, and keep pushing accessible Swiss-influenced watchmaking forward.

Meet Pascal — Founder of Wicked Watch Co.

My name is Pascal. I was born in Basel, Switzerland, studied finance and banking, and I founded Wicked Watch Co. as an independent, family-run Swiss microbrand. I’m not a marketing agency, I’m not a luxury conglomerate — I’m a genuine watch enthusiast who cares about honest specification, reliable build quality, and long-term wearability.

Who I Am

I’ve always been curious and detail-focused. Outside of watches I’m a food lover, and I cook for friends and family — Chinese, French, German, Japanese, and more. That same curiosity and respect for craft is exactly how I approach watchmaking: materials should have a purpose, finishing should be clean, and performance should be real, not just advertised.

What We Don’t Do

We avoid empty marketing language. You won’t see phrases like “surgical grade stainless steel,” “aerospace grade titanium,” “high-tech coating,” “Swiss grade,” or “cutting out the middle man” used as buzzwords and nothing else. Too often those claims are just generic materials with a dramatic label. We prefer to tell you plainly what we use and why. Unfiltered but honest.

What We Stand For

Every Wicked Watch model is built with intention. We work in small batches, we work directly with our suppliers, and we obsess over details: from strong lume and ultra-legible dials to meteorite and natural stone dials, forged and exotic case materials, deep black surfaces, and controlled tolerances. Each collection is designed to feel personal, wearable, and honest.

This is what Wicked Watch Co. is about: independent Swiss watchmaking, transparent specs, and real enthusiasm for the craft.

What we stand for


QUALITY


AUTHENTICITY


RELIABILITY


INNOVATION