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A story we hate to share but it is the truth

Starting a microbrand is not easy. There are many odds against you and then there are the cheaters that are after your money only.


We started our journey with the Pearl Diver last year and after some unfortunate delays, we finally delivered all pre orders this summer and we are currently selling stocks we have left..


We entrusted a supplier in Grenchen, Switzerland to assemble our watches and they were willing to help us with the many different combos that we offered to our backers, it is a nightmare to organize  Back in January I finally received the watches and I was so excited to ship them out. I started QC and notice almost on each watch a flaw, be it glue on the bezels (we supplied the 3M tape, they used glue and too much), scratches on the hands and so on.. I was down on the ground and needed some time to find myself..


How could this happend in Switzerland, that's what I was thinking.. the watchmaker that assembled them was probably super drunk or something... However when we confronted them with the defects, they just play cold and said the watches are fine and QC checked from 25 cm distance, most problems could be seen from that distance... they started to blame me, that we supplied the parts in wrong packaging, we are amateur bla bla etc. which is impossible, the new watchmaker had no issue and could fix all of the problem watches.. It was obivous that they are just not able to do the job right. This story left me with damaged parts worth few thousand $, paid bills of a lousy assemble job of a couple thousands $... not counting the bills of the new watchmaker to fix the watches and re ordering the parts..



Buckles for watch straps

By Pascal Isenegger • 15 Apr, 2024
Comparison between a stamped buckle and a CNC machined one

The future of material protection?

By Pascal Isenegger • 24 Oct, 2023
The future of case and bracelet scratch protection?

Titanium Case backs for Kickstarter

By Pascal Isenegger • 18 Aug, 2023
Titanium case backs

Upgrade for Bronze Pearl Diver

29 Dec, 2022
In 2023 we are having some watch releases planned and one of them are the V1.2 of the bronze PEARL DIVER. We have finished almost all dial we made with LUMICAST and still have some cases left, this lead us to do some new excited stuff for our customers!

New design

11 Aug, 2022
Early rendering stage of an upcoming project we are working on.  The renders are not final. There will be some changes like the bezel insert engraving style, hands. Additional dials. 41 mm diameter, 46 mm lug to lug, 12.50 mm height, powered by Sellita Elab Grade SW200-1 or Soprod Newton (could not decide yet). Lugs are 20 mm. Stainless Steel 316L with experimental hardening which gives the steel a hardness of 1800-3000 HV, we will provide a test report to proof our claims, just like with the lume, we like to verify what we promise and not just blind-trust our suppliers! Genuine Swiss Made Lumicast indices and chapter ring with highest possbile Grade of lume and some even have a lumicast dial (in the works). Hands are polished with middle chamfer. Box sapphire or maybe double domed (not decided yet). Exhibition case back. Parts are made in Switzerland and China with final assembly and QC in Switzerland with our watchmaker in La Chaux-de-Fonds. We ship from our Swiss Office worldwide. This way we can offer it at an affordable price. we are aiming at $649 including shipping. Each color will be limited to 50 pieces. How do you like it? The project is not named yet ^^

New models

09 Jul, 2022
The first new model to be launched in 2022 is the timascus Basilea collection.

Our Sapphire on the SWISS MADE PEARL DIVER

By Pascal Isenegger • 04 May, 2022
100% SWISS MADE SAPPHIRE CRYSTAL

Taking Photos

By Pascal Isenegger • 23 Apr, 2022
As we almost finished our pre order phase (only few pieces are left to ship) we are taking photos of our watches. It takes lots of time to set up the right lights, focus etc.

Steel Version of our PEARL DIVER

By Pascal Isenegger • 24 May, 2021
Introducing the new release of WICKED WATCH, the steel version of our PEARL DIVER.

Bringing the lume to its borders

By Pascal Isenegger • 19 Mar, 2021
How do you define good lume?
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