Name story

Our name story

I didn't want to call my brand PASCAL, or ISENEGGER Timepieces, I think that would be too weird. haha


So I went to the next step. CITY you grow up. 


BASEL WATCH CO. or BWC wasn't it doing for me. Felt a bit too boring, no dynamic.


I am a person who likes history, magic and mythical things, I visited many museums around the world (Louvre, Forbidden City, British Museum etc.) and started to think more.. 


I don't know if you knew, but Basel had some really wicked times. 


Especially the 15th century


In early days (15th to 17th century) Witch Chasing/Hunting was commonly practiced in Basel, innocent women were burned to death on the market place, even men were chased and judged. This horrible and sad chapter of the Basel was longtime suppressed and not"open" communicated.. There is a memorial on the middle bridge in the city center (introduced in 2019! very late!). It reminds us to be free of any "stereotypes" or being prejudgemental when meeting new people and reminds of the dark time of witch hunting.

Another interesting "story" about Basel is the Dance of the Death. Dated back in similar times like the witch hunting in 15th Century.

The painting shows the death dancing with every "social level" from the poor person to king, priest, even young men. 

https://de.wikipedia.org/wiki/Basler_Totentanz


The message of this paiting is actually very easy: Your society status doesn't protect you from death. 


Last but not least one of my favorites: 


According to a story, a merchant brought a basilisk to Basel. It is certain that in 1474 in Basel (after an animal trial) a rooster was sentenced to death. The rooster was accused of having laid an egg, which was against nature. Above all, the people of Basel feared that a basilisk might hatch from the egg. The rooster was beheaded after due process and the incriminated egg was consigned to the flames.


https://de.wikipedia.org/wiki/Basilisk_(Mythologie)


As you can see, Basel is or better was a really wicked city! 


That's why we are called WICKED WATCH CO. , wrapping our "roots" into something more mythtical, not always serious but with the eyes for quality.

Share by: